Wedbush Securities analyst Michael Pachter has shared that Nintendo’s NX – their next “dedicated game platform” – must be priced competitively in order for it to succeed.
That led him to predict that the undisclosed console should hit retail at no more than $299 (£195), a price point at which he sees Sony’s PlayStation 4 and Microsoft’s Xbox One reaching by the end of next year.
“I have no frickin’ clue! Tell me what it is, tell me what it looks like, tell me what chipset is in it, and I’ll make a guess,” Pachter opened in his response on Siftd’s Pachter Factor. “My guess is $300, because I don’t think Nintendo has the balls to charge more than $300.
“I think the Wii U was a disaster at $349, I think they will price this thing at $299. Keep in mind that the PS4 and Xbox One will very likely be $299 by Fall 2016, and I’m not even sure if this thing is coming in Fall 2016. So, it’s going to be hard. If Nintendo’s priced above them, and it doesn’t do a lot more than them… they aren’t selling very many. I think the lower the price the better, they’ll sell more at a lower price point.”
At launch Wii U had been available in a Basic Set ($299) and Deluxe Set ($349), but Nintendo is still yet to announce an official price cut. With the install base sat at more than 10.73 million, it has been unable to compete with the PlayStation 4 ($399) and Xbox One ($499).