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Nintendo took the world by surprise this morning, when president Satoru Iwata announced the company’s “business and capital alliance” with Japanese mobile giant DeNA.

The news has clearly pleased investors, Nintendo’s share price surging by nearly 27 percent throughout the day. At the time of writing, the wavering price has currently seen a 26.24 percent increase – $18.04 per stock, which is $3.75 more than the value it closed at after yesterday’s trading.

Enthusiasm was largely spurred by Nintendo’s daring plunge into the mobile market, but the company was keen to reassure both investors and consumers that they aren’t exiting the hardware business – Iwata confirming that Nintendo are working hard on their next “dedicated game platform,” codename NX.

Alex Seedhouse

Alex Seedhouse

After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.