Nintendo’s silence on NX in fear that competitors may copy their ideas


Nintendo president Satoru Iwata has shared that the elusiveness over their next “dedicated game platform” is a result of not wanting competitors to copy their ideas.

Codenamed NX, Nintendo of America’s Reggie Fils-Aime had a momentary slip at E3 2015 when he referred to it as their “next home console” suggesting that it will be Wii U that is to be sidelined ahead of the more globally successful Nintendo 3DS.

“We can’t talk about the NX. If we do, competitors may take our ideas and customers won’t be surprised. This would not be beneficial for the company or its shareholders,” Iwata warned in a shareholder meeting held earlier today.

“The NX is new hardware, and will start from 0. However, the 3DS and Wii U have install bases. Immediately cutting off software for previous hardware upon the release of a new machine is inefficient,” he reasoned.

“We will continue making 3DS and Wii software while preparing for the NX. We are prioritising satisfying customers who purchased the Wii U.”

[Thanks to Cheesemeister3k for the translations]

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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