Nintendo worried consumers will await Wii U price cut
Nintendo is worried that consumers won’t purchase a Wii U at launch, due to an expectation that the company may drop the price in a similar fashion to the Nintendo 3DS.
“With regard to the influence on the Wii U, what we have to take most seriously is that the price markdown could damage the trust of the consumers who bought the Nintendo 3DS just after the launch,” Iwata stated to investors. “I feel greatly accountable for it. Our decision of the price markdown this time has a side effect that, at the launch of the Wii U, people may feel that the price might drop in the near future if they wait.”
He continued, “Nevertheless, we have decided to cut down the price of the Nintendo 3DS as we consider it as a necessary decision now.
Nintendo must now rebuild the trust that they established with those that bought the Nintendo 3DS at launch, as well as those that they expect will purchase the Wii U.
“What we will be able to do to recover the consumers’ trust before the launch of the Wii U is very important to us,” Iwata explained. “Since the Wii U we showed you at the E3 show in June was still in the development phase without very specific proposals on the software titles, we are going to announce the release date and the price next year when we are able to explain the specific proposals. Anyway, the biggest influence is on our consumers’ trust, I think.”