Nintendo were “not so optimistic” that Splatoon would be a sales success


Nintendo were particularly pleased to announce that Splatoon’s sales had surpassed one million copies worldwide, but president Satoru Iwata has shared that the company was “not so optimistic prior to release.”

That apprehension had been due to the fact the Wii U exclusive was “a non-series title,” the first new Nintendo-developed IP since GameCube’s Pikmin 14 years ago – that’s if we disregard games such as Wii Sports, Wii Fit, and Wii Music.

“As some of you may have seen the TV commercials we have been airing recently, Splatoon is a brand-new title and not a title from an established series,” Iwata began in his explanation to shareholders.

“It has a very unique and fantasy-like setting. This game, inspired by squid squirting out ink, is played by human-shaped characters with squid-like features shooting, instead of squirting, ink at each other, and the team that paints the widest area in its team colour wins.

“Having received high recognition from our consumers for its novelty, this title’s sell-through sales reached 1 million units in less than a month from its release. We feel very grateful for this, since our view was not so optimistic prior to release, for it being a non-series title.”

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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