Nintendo president Shuntaro Furukawa has confirmed that the company is working to “strengthen” Nintendo Switch 2 production in an effort to meet demand.
After opening a lottery process to reward customers with the chance to pre-order the portable home console successor, more than 2.2 million people applied in Japan alone. That demand had far exceeded the company’s expectations, resulting in a situation where the My Nintendo Store does not have enough stock to meet the demand.
“On April 4, we began applications for the first round of randomly selected drawings for pre-orders on My Nintendo Store in Japan, and the large number of entrees went beyond our expectations,” Furukawa explained at the company’s financial results for the fiscal year ended March 2025.
“Pre-orders have also begun on My Nintendo Store outside of Japan and various retailers around the world. With many consumers applying, we are working to strengthen our production to meet demand.”
Nintendo Switch 2 will be released at retailers around the world on 5 June 2025, priced at £395.99 in the United Kingdom, €469.99 across Europe, and $449.99 in the United States.



