Nintendo Switch Reaction Has “Exceeded” Nintendo’s Expectations


Nintendo president Tatsumi Kimishima has spoken about how the consumer response to Nintendo Switch and the concept that has continued to drive the portable home console’s appeal has “exceeded” the company’s expectations.

“The response to the Nintendo Switch concept of being able to play anytime, anywhere, with anyone has been adopted by our consumers at speeds that exceeded our expectations. However, there are still consumers who do not yet know about the unique features of Nintendo Switch,” Kimishima explained

“The value and appeal of Nintendo Switch is becoming more broadly known as consumers take it out and play in a wide variety of scenarios. These types of experiences have the potential of broadening the Nintendo Switch installed base, even among consumers who did not think Nintendo Switch would be for them.

“Fortunately, there are already plenty of key Nintendo titles available that maximize the appeal of Nintendo
Switch. I have already mentioned how consumers who have purchased Nintendo Switch are able to enjoy these titles for a long time. The continued buzz among these consumers gives new consumers more chances to learn about these titles.”

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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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