The Japanese publication reflected on the importance that late Nintendo president Satoru Iwata placed on building momentum behind their hardware, who had once shared: “… we believe that the video game platform business is a business of momentum. Once you gain momentum, consumers can feel comfortable in choosing your machine. Software makers feel secure to make the applicable titles. These attitudes will further create a positive cycle, like a chain reaction.
“But if the mood starts to go in the opposite direction, you have to fight against headwind. So, trying to make one brand-new proposal after another in the first and second years, when the platform is still in its infancy, is always important.”
His comments came at a time when investors were worried about the Wii, and Nintendo itself were concerned about how little “positive anticipation” it had achieved before launch. The company had, therefore, moved to rely on their first-party titles to create that momentum, paving the way for third-parties to see it as a viable platform to develop for.
The Nintendo Switch Presentation 2017 will broadcast at 8pm PT (11pm ET) on Thursday 12th January or 4am GMT (5am CET) on Friday 13th January.
The live presentation will be streamed worldwide from Tokyo, and promises to share “major details” about the home gaming system that will include the exact launch date and the game line-up that is currently in development.
After this, a Nintendo Treehouse Live With Nintendo Switch stream will take place on Friday 13th January at 6.30am PT (9.30am ET / 2.30pm GMT / 3.30pm CET), promising “an in-depth look” at games featured in the Nintendo Switch Presentation 2017.