Nintendo Switch Hits Target’s 2017 Top Toys List

Reggie Fils-Aime Nintendo Switch

Nintendo Switch has been named as one of the holiday season’s hottest items in Target’s 2017 Top Toys List, presenting the 29 products that the retailer believes will be the most sought after gifts this year.

The portable home console managed to secure a place in the Techy Toys category, sat alongside the Moonlite Starter Pack, Star Wars Force Link BB-8 Mega Playset, and the rather menacingly sounding Meccano Erector M.A.X. Robotic Interactive Toy with Artifical Intelligence.

“With Target’s broad assortment, we’re a destination for toys throughout the entire year. Leading up to the holidays, we’ve spent months watching the latest trends, curating the best-of-the-best products and partnering with top toy makers to create some amazing Target-exclusives – all to make gift-giving easy and fun for our guests,” enthused Mark Tritton, Target’s executive vice president and chief merchandising officer.

“This list – plus the more than 1,400 new and exclusive toys Target is offering – are sure to light up any face this holiday season.”

Character craze

  • Beat Bugs Musical Submarine ($29.99 – Target exclusive)
  • Disney Pixar Cars 3 Ultimate Florida Speedway Trackset ($99.99)
  • Marvel Spider-Man Homecoming Super Sense Spider-Man ($99.99 – Target exclusive)
  • My Little Pony: The Movie My Magical Princess Twilight Sparkle ($129.99)
  • LEGO Star Wars BB-8 Build to Display ($99.99)
  • Paw Patrol Sea Patroller ($59.99)
  • Shopkins Shoppies Super Mall ($79.99 (available 17th September 2017)

Imagination inspiration

  • Barbie DreamCamper ($109.99)
  • Hot Wheels Super Ultimate Garage Playset ($199.99)
  • Melissa and Doug Deluxe Star Diner Restaurant ($199.99)
  • LEGO Friends Sunshine Catamaran ($69.99)
  • L.O.L. Surprise! Big Surprise ($69.99 – available 1st October 2017)
  • Operation: Escape Room Board Game ($29.99 – Target exclusive)
  • Our Generation Healthy Paws Vet Clinic ($99.99 – Target exclusive)

Interactive play

  • Fisher-Price Laugh & Learn First Words Smart Puppy ($39.99)
  • Fisher-Price Think & Learn Teach ‘n Tag Movi ($49.99)
  • Hatchimals Surprise ($69.99 – Target exclusive egg – available 6th October 2017)
  • Little Live Pets Smooch My Dream Kitten ($54.99 – Target exclusive – available 1st October 2017)
  • Luvabella Interactive Baby Doll ($99.99 – available 1st October 2017)
  • Playskool Friends Sesame Street Tickle Me Elmo ($29.99)

Up and active

  • BONK Board Game ($59.99 – Target exclusive)
  • Jetson Beam Light-Up Electric Scooter ($299.99 – Target exclusive)
  • Jetson Jupiter Light-Up Kick Scooter ($29.99 – Target exclusive)
  • Laser X Two Player Laser Gaming Set ($49.99)
  • NERF Rival Phantom Corps Hera MXVII-1200 ($59.99 – Target exclusive)

Techy toys

  • Meccano Erector M.A.X. Robotic Interactive Toy with Artificial Intelligence ($149.99)
  • Moonlite Starter Pack ($24.99 – Target exclusive – available 5th November 2017)
  • Nintendo Switch ($299.99)
  • Star Wars Force Link BB-8 Mega Playset ($199.99)
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