Bloomberg reports that the company’s stock price rose by 8.2 percent to close at 16,515 yen in response to the news, which they note was the largest climb since February 15th. DeNA similarly saw their stock price rise, rising by 6.5 percent to close at a three-month high.
“They didn’t even have to use Mario to get 1 million downloads, a testament to the power of Nintendo’s content,” says Iwai Cosmo Securities analyst Tomoaki Kawasaki. “The next question is how to monetise.”
Miitomo is the first of five games to see release before March 2017 as part of Nintendo’s “business and capital alliance” with DeNA, a move that the company had described at the time as serving “to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide.”