Nintendo shares climb to two-year high after China lifts console ban


Nintendo shares significantly rose by as much as six percent yesterday, the highest point that they’ve been within the past two and a half years.

The reason? China choosing to temporarily lift their 14 year ban on the sale of game consoles, opening a window for Nintendo to capitalise on the situation to drive sales of their current Wii U and 3DS systems and software.

“Nintendo hasn’t had a catalyst for a long time, so if it can revive [via] the Chinese consumer market then it would be positive,” a Tokyo-based trader explained to Reuters.

Nintendo became the ninth most traded stock on the main board for the day, although the trader believed the company had also benefited from the yen being weaker. Still, it’s positive news for Nintendo, having struggled to find their mark with the Wii U as yet in the wake of fierce competition from Microsoft and Sony.

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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