Nintendo see Yo-kai Watch as “a very strong hardware driver”


Nintendo of America’s Reggie Fils-Aime has shared the company’s hope that Yo-kai Watch can be “a very strong hardware driver” for Nintendo 3DS.

That’s in relation to the game’s million-selling performance in Japan, where, alongside anime, manga and toys, it’s quickly become a cultural phenomenon – as much as Pokémon did back in the day.

“Nintendo is quite involved,” Fils-Aime confirmed to IGN. “This is a game that literally sold millions in Japan, and it helped drive a lot of hardware especially with younger kids. So we view this as a very strategic title for us. The team at LEVEL-5 is driving a lot of the localisation.

“We’re playing a bit of a consultation role, but we’ve had a lot of deep conversations around the need for the anime to be out in the marketplace, and to establish the importance of key partnerships in the toy space.

“We believe this game could be a very strong hardware driver for us, especially with younger consumers. We think the pairing of this game, especially with our 2DS business, can be quite strong. And we’re very excited about it coming this holiday.”

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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