With Microsoft and Sony pursuing consoles that support 4K gaming, Nintendo of America president Reggie Fils-Aime has shared that the potential audience that they are targeting is seen as being “too limited.”
He reasons that Nintendo’s mission has long been to reach as many consumers as possible, and, therefore, look to attract a more mainstream audience with affordable products that are easy to pick up and fun to experience.
It’s a strategy that also doesn’t require that consumers have to invest in other ways to make the best use out of the console, such as a 4K TV.
“The Nintendo mission is to reach as many consumers as possible and to have them engage and have fun with our [intellectual property]. That’s what we try and do,” Fils-Aime explained to The Verge.
“So inherently, we go for a more mainstream audience. Inherently, we want our products to be affordable. We want our products to be easy to pick up and experience, low learning curve. We want our IP to shine as we deliver these experiences.”
“That’s the way we approach it. And so, what that means is a sweet spot of $300 for the Nintendo Switch, a platform that has Mario and Zelda and Splatoon. Going against a more limited consumer pool, a higher price point, requiring investments in other ways — 4K TVs, what have you — that is a strategy that for us, candidly, is a bit too limited.”