Nintendo promise “steadier pace” of Wii U games in 2014
Nintendo are well aware of their lack of first-party support for Wii U during early 2013, and are now making sure that they don’t make the same mistake in 2014.
That’s according to Nintendo of America’s Reggie Fils-Aime who also confirmed that the company’s marketing activity would “be constant throughout the entire year,” continuing to shout loud and proud about what Nintendo offer.
“The way we’re going to be different is, we’re gonna certainly have a steadier pace of games – both for Wii U and for 3DS,” Fils-Aime began on GT.TV.
“The marketing activity is going to be constant throughout the entire year. You tease me a little bit that ‘boy the first half [of 2013] was a little quiet,’ and y’know what, you look back and it was. We’re not going to be making that same mistake in 2014.
“So the pace, the ongoing activity, touching the consumer, and messaging what we’re all about. That’s going to be a big difference next year.”