Nintendo of America continue their social media expansion, having launched their own official Tumblr page.
They marked the occasion by sharing their first post on the microblogging platform, a GIF that sees Link sprinkling magic powder across SNES classic The Legend of Zelda: A Link to the Past.
The move comes after The Pokémon Company International opened their own Tumblr page a month ago, since which they have shared numerous posts populated with products, anime clips and trailers.
Their launch comes at a pivotal and landmark year for each company, that will see the Pokémon brand celebrate reaching its 20th anniversary, Nintendo NX be revealed to the world after a year of speculation, and Nintendo make their first foray into the mobile market with Miitomo.