Nintendo partnered with Muppets creator The Jim Henson Company for E3 2015
Nintendo of America have confirmed that it was The Jim Henson Company that they partnered with to transform Satoru Iwata, Reggie Fils-Aime, Shigeru Miyamoto and the Star Fox team into puppets.
It was Jim Henson’s son Brian that had been the creative mind behind the lengthy opening introduction and skits, although it had been Shigeru Miyamoto who first sparked the idea that led to the creation of the assorted puppets.
“Making people smile is in our DNA,” Nintendo of America president Reggie Fils-Aime explained to IGN. “We are a company that’s all about entertainment.”
He continued, “One of the things Miyamoto shared was that in his youth, he used to make puppets. So that led to a series of brainstorms and it lead to our little collaboration with Henson studios and creating the Nintendo muppets. It was a very fun collaboration.”