Nintendo to outline smartphone strategy this week

nintendo-direct-satoru-iwata

In the wake of announcing their reduced financial forecast, Nikkei reports that Nintendo take the opportunity at their corporate management briefing on Thursday to, at long last, discuss their strategy for using the sizeable smartphone and tablet market to spread word of their games.

This isn’t the first that we’ve heard of such initiative, with Nintendo of America president Reggie Fils-Aime indicating that the company had been experimenting with creating marketing experiences to deliver on such devices, and much of Nikkei’s report echoes what he has already shared.

Nintendo will utilise such devices to deliver information on their latest releases to mobile users, introducing established characters and their worlds through gameplay trailers and mini-games which will continue to serve as effective marketing activity alongside this.

This isn’t entirely out of generosity though, the company’s main goal placing hope that such experiences will once again see consumers drawn towards their hardware. That, of course, currently being the Wii U and 3DS. Whether they will do so through individual or multiple apps is unclear, but it is speculated that this will be another valuable avenue for them to also actively promote content and announcements made within their regular Nintendo Direct broadcasts as well.

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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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