Nintendo of America announce new Vice President of Sales & Marketing


Nintendo of America have today announced that they have hired Scott Moffitt as their new executive vice president of Sales & Marketing.

Effective from today, Moffitt will assume responsibility for sales and marketing activities for Nintendo across North America and will work from the company’s office in Redwood City, California – reporting directly to Nintendo of America President Reggie Fils-Aime.

“Scott Moffitt makes a marvelous addition to the Nintendo team,” commented Fils-Aime. “His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console.”

“Nintendo is a brand unlike any other,” Moffitt added. “I look forward to helping shape the company’s future for all kinds of players.”

Moffitt joins Nintendo following a previous position at Henkel Consumer Goods where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & natural. Prior to this, he also worked for PepsiCo where he revitalised and helped grow SoBe’s portfolio of brands whilst spearheading the launch of Mountain Dew Code Red and AMP Energy Drink.

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