Nintendo NX Will Not Be Sold At A Loss

nintendo tatsumi kimishima

Nintendo president Tatsumi Kimishima has indicated that Nintendo NX will not be sold at a loss, while touching on the company’s reasoning behind their decision to launch the platform in March 2017.

That has been made to ensure “that everything is in order for launch,” they can “provide a fully realised experience” rather than rushing their plans in order to release it in the holiday season. It will let them deliver a solid launch line-up, while also having additional time to plan successive games to release in the months beyond it.

“We will introduce NX concepts and details at another time, so I will restrict my answer to the question asked,” Kimishima began in his response. “You are correct about needing a solid lineup of software. One of the reasons for choosing the launch timing that we did is so that the software lineup will be ready in time for the hardware launch.

“Not only at launch, but we also need to be able to continuously release titles after launch. We are planning for this to be a platform that consumers can enjoy for a long time.”

He continued, “Next, about how we are looking at cost, we are not thinking of launching the hardware at a loss. When Wii U was launched, the yen was very strong. I am assuming that situation will not repeat itself. Selling at a loss at launch would not support the business, so we are keeping that mind in developing NX.”

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