Nintendo NX “to move away” from Wii and Wii U hardware approach

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Nintendo president Tatsumi Kimishima has reiterated that Nintendo NX will provide “a new experience,” moving away from the company’s approach in designing the Wii U and Wii hardware.

Their goal has been to ease explaining to consumers what is new about their future hardware, echoing late president Satoru Iwata’s observations in competitors such as Apple and their approach to the smart device market.

“As far as NX goes, I’ve said it’s different and obviously a new experience,” Kimishima explained to TIME. “If you look back to the beginning of our conversation today, we talked about the transition from Wii hardware to the Wii U hardware and how difficult it is to explain to the consumer base what is different and new about the new hardware. It’s difficult to convince them to switch from their current platform to the next platform.

“That being said, I can assure you we’re not building the next version of Wii or Wii U. It’s something unique and different. It’s something where we have to move away from those platforms in order to make it something that will appeal to our consumer base.”

As for whether there is any meaning to the codename, Kimishima laughed and responded: “As for the codename NX, I don’t believe that there’s any real meaning behind it, and to be perfectly honest, I don’t know where it came from. Or perhaps Mr. Iwata had meant to tell me and then never got the chance.”

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