DFC: Nintendo NX 2016 Release “Would Be A Mistake”

Strategic market research firm DFC Intelligence has starkly warned that launching Nintendo NX in 2016 “would be a mistake.”

With Oculus Rift, HTC Vive and PlayStation VR all looking to make their mark, the research firm believes such competition for attention will mean that Nintendo NX would “not have an impact on the market until late 2017.”

That’s in spite of their belief that 2016 will “be a record year for the game industry,” and none of us even knowing what the “dedicated game platform” is.

“DFC believes that Nintendo launching a new system in 2016 would be a mistake and under any scenario the Nintendo NX will not have an impact on the market until late 2017,” a DFC Intelligence report reads.

“Of course, our perception is likely to evolve as more details around price points and launch dates become available, but 2016 is looking to be a record year for the game industry. In reviewing 2015 the PlayStation 4 met our expectations while the Xbox One and Wii U slightly underperformed.

“Going forward DFC believes that the potential launch of a new Nintendo system as well as new VR devices, especially the PlayStation VR will have a negative impact on the Xbox One and Wii U.

“Accordingly the market is open for the PlayStation 4 to have stronger sales and forecasts have been raised accordingly.”

Nintendo NX’s reveal has been promised this year, with recent rumours mentioning Unity and Unreal Engine 4 support, Super Smash Bros. as a launch title and component supplier Macronix suggesting that it would release in 2016.