Nintendo launch ‘Made for Play’ advertising campaign for 3DS & 2DS


Nintendo have launched a new advertising campaign, ‘Made for Play,’ that will actively promote their 3DS and 2DS to youngsters throughout summer.

Their first TV advert, which you can see below, largely revolves around the company’s family-friendly brands such as Mario Kart 7, Animal Crossing: New Leaf, Pokémon X & Y, Kirby Triple Deluxe and the recent arrival of Tomodachi Life.

Accompanied by a rather colourful website, the advert sees children declare what they are made for, whether that be epic battles, secret races or sharing adventures. It all feels rather heroic, and will hopefully enthuse youngsters into realising just how many varied experiences can be discovered on Nintendo’s handhelds.

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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