Nintendo hoping to make every developer want to publish on Wii U

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Nintendo of America’s Scott Moffitt has proclaimed the company’s desire to position the Wii U as “the console that every developer wants to publish on.”

Such a declaration isn’t seen as “an either-or proposition,” with Nintendo keen to build the installed base to allow third-party publishers to feel more comfortable in bringing their software to the console.

“We have strong relationships with third parties and have a strong lineup of upcoming games from key partners such as Ubisoft, Disney, SEGA and Warner Bros., among others,” Moffitt explained to Forbes.

“We realise that we need to continue to build the installed base to demonstrate that making games for Wii U is a good investment. We’re confident that we have the games necessary — both first and third-party — to have a strong holiday season and expand the audience for Wii U.

“We don’t see this as an either-or proposition. Nintendo is in the unique position of being both a hardware manufacturer as well as a software producer. We want Wii U to be the console that every developer wants to publish on.

“A key way to make that happen is to grow the installed base of Wii U owners, and we know that current Wii U owners are very happy with their purchases. Our great lineup in the second half of the year will create more buyers, and beyond that third-party support is important to attract as diverse an audience as possible.

“(Second-half 2013 is) just the start of a steady flow of great games coming to Wii U, with lots more to come in 2014.”

Written by
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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