Nintendo hoping Sonic Lost World will help drive 2DS sales

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With Sonic Lost World releasing this week, Nintendo are hoping that SEGA’s latest will help spur 2DS sales.

Marketing for the Nintendo platform exclusive largely saw advertising placed around Turbo 3D and Cloudy With A Chance Of Meatballs 2 in cinemas, targeting a younger demographic, which is accompanied by a three-week TV campaign on Nickelodeon, Disney and Boomerang from October 14th.

“There is a lot of opportunity to engage with the younger audience on Sonic with the new entry-level Nintendo 2DS console. From launch to post launch we’ll be focused on kids,” Nintendo product manager Dani Robinson explained to MCV.

“Peak season this year is without doubt a big celebration of Nintendo franchises and Sonic sits high on every platform gamers list of ‘must play’ titles.”

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