Nintendo hope to develop “several hit titles” for mobiles by leveraging IP


Nintendo president Satoru Iwata has shared his hope that the company’s approach to mobile will allow them “create several hit titles simultaneously by effectively leveraging the appeal of Nintendo IP.”

Once voted a more recognisable character than Disney’s Mickey Mouse, that will likely see them draw on Mario’s Mushroom Kingdom adventures, Donkey Kong’s jungle escapades and Link’s repeated quests to save Hyrule in The Legend of Zelda series.

Iwata’s remark came in response to being asked as to how Nintendo will succeed where other mobile game makers get it wrong, indicating that competitors often pin their hopes “on a single hit title.”

“Most mobile game makers who have yielded tangible business results appear to be dependent on a single hit title,” Iwata explained to TIME. “For Nintendo, being able to make use of the enormous IP library that we have carefully nurtured for more than 30 years is a major strength. We would like to create several hit titles simultaneously by effectively leveraging the appeal of Nintendo IP, which many people around the world are familiar with.

He continued, “On the other hand, as I said during our telephone interview, the value of content generally tends to weaken in the digital world, and especially on smart devices, it is not easy to maintain the value of content. We aim to explore ways where we will not devalue Nintendo IP and, rather, we can further improve the value.”

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