Nintendo enlist Deutsch LA to aid marketing efforts

wii-u-e3-2011

Deutsch LA has been chosen to lead Nintendo’s digital and social media marketing, Adweek reports.

Alongside this, the creative agency will work on e-commerce efforts and create traditional advertisements for some of Nintendo’s games, Nintendo of America’s Scott Moffitt has clarified.

The revenue generated from the account is estimated at more than $5 million, though Leo Burnett remains as the company’s lead agency. Nintendo reportedly spent $82 million on advertising across North America last year, with $18 million of that within digital media.

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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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