Nintendo Direct Remains A “Very Effective” Way To Convey News

Nintendo Direct 2018 Logo

With E3 2020 having been cancelled, Nintendo has acknowledged that their Nintendo Direct presentations remain to be a “very effective” way to deliver news to consumers.

In the coming months, the company will “flexibly” use other methods to make their announcements, and even see the potential to not rely on a Nintendo Direct broadcast.

“In the annual shareholders meetings, we have routinely shown a video of E3, which was usually held just before the meeting. But this year, none of the large industry events are being held because of COVID-19, not just E3, and Nintendo also has no plans for any such events,” Nintendo president Shuntaro Furukawa explained at the company’s 80th Annual General Meeting of Shareholders.

“We intend to use other methods flexibly in order to deliver the latest information on our products, so please stay tuned. We have continuously released information, including the announcement of a new fighter for Super Smash Bros. Ultimate for Nintendo Switch and the announcement by The Pokémon Company of new Pokémon-related titles.

“We think the Nintendo Direct format is very effective for us to directly and clearly convey information about games to consumers. On the other hand, as the times change, the most effective ways of conveying information can also change, so I think we should always be looking for the best ways of communicating.”

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