Nintendo Creators Program launched to support YouTube content


The Nintendo Creators Program‘s beta version has today been launched, as the company looks to support those on YouTube creating content promoting their games.

“In the past, advertising proceeds that could be received for videos that included Nintendo-copyrighted content (such as gameplay videos) went to Nintendo, according to YouTube rules,” Nintendo explain.

“Now, through this service, Nintendo will send you a share of these advertising proceeds for any YouTube videos or channels containing Nintendo-copyrighted content that you register.”

Registration is currently only available to those in the United States and Japan, and requires that you own both a Google and PayPal account. Once registered you can then choose single videos or entire channels that you wish to be associated with the program, from which Nintendo will share advertising revenue with you.

However this only relates to games specified by Nintendo in their whitelist, and the videos themselves must be original creations. These must then be submitted to Nintendo for review, which “can regularly take up to three business days,” but the advertisement revenue share has been specified as “70% for channels and 60% for videos.”

In regards to how this will be paid, Nintendo detail: “Payments will be sent two months after the monthly views are tallied. In other words, advertising revenue from videos viewed within the month of January will be paid to your PayPal account before the end of March.”

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