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Nintendo Continue To Explore Ways To Tap Into China’s Gaming Market

Nintendo has looked for a way to sell their games and hardware in China for more than a decade, but have still been unable to find a solution to the problem.

While one inroad that they have discovered has been releasing Wii classics The Legend of Zelda: Twilight Princess, New Super Mario Bros. Wii, and Punch-Out!! on the Nvidia Shield, investors are clearly hoping that Nintendo Switch and Nintendo 3DS could find their way into the Chinese gaming market.

“We are aware that there are many consumers in China who want to play games made by Nintendo,” Nintendo president Tatsumi Kimishima acknowledged, in response to a question at the company’s financial results briefing.

“It is my belief that they would like to have the same experience as those who enjoy playing Nintendo games in other countries, and we have been looking for a way to make that happen for over a decade. However, we have not realised it yet.

“Nintendo cannot expand its business into China on its own. Many partners have approached us about collaboration, but deciding on a partner is not going to solve every issue right away. The issues that need to be resolved are many, and we are in several ongoing discussions to figure out how to do so. We have not yet gotten to the stage where various basic contracts have been signed, but our desire to get that done as quickly as possible has not changed.”

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