Nintendo Acknowledge Expanding Into China “Will Not Be Easy To Do”

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Nintendo has once again been asked about their plans to expand into the Chinese market, a question that they have repeatedly been met with from shareholders since China lifted a decade-long ban on game console sales.

We last read about former Nintendo president Tatsumi Kimishima’s thoughts about the situation earlier this year, and now, at the company’s recent financial results briefing, current president Shuntaro Furukawa offered his.

But, while there was little new that he could add, Nintendo continues to explore their options but acknowledged that “it will not be easy” to achieve.

“I cannot say anything new at this time about our plans to start our business in China with Nintendo Switch or smart-device applications,” Furukawa admitted.

“We are continuing to look into a business opportunity in China, but the reality is that there are a variety of issues that give us the impression that it will not be easy to do.

“And although the market for games in China is incredibly huge, the market for dedicated video game platforms is small, so even if we were to enter into China, the challenges we would face there certainly would not be simple ones. Even so, I would very much like to try and see how receptive the Chinese market would be to Nintendo IP.”

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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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