Nintendo 3DS “So Many Games!” promotion gains advertising push


Not satisfied with solely pushing Animal Crossing: New Leaf, Nintendo UK are preparing to promote the publisher’s current “So Many Games!” promotion.

For those unfamiliar with the offer, if you purchase and register any three games from a selection, you can choose a fourth to receive entirely free.

Such games within the promotion include Animal Crossing: New Leaf, Castlevania: Lords of Shadow – Mirror of Fate, Donkey Kong Country Returns 3D, Fire Emblem: Awakening, LEGO City Undercover: The Chase Begins, Luigi’s Mansion 2, Monster Hunter 3 Ultimate, and Pokémon Mystery Dungeon: Gates to Infinity.

In order to promote the offer, the publisher has geared up online and television advertising.

“The So Many Games promotion is a great way to not only reward loyal fans, but to also reward newcomers to the Nintendo 3DS community,” explains Nintendo UK’s junior product manager Vanisha Kavia to MCV. “There are great titles included in the promotion, and they are suited to all types of gamers.

“In terms of marketing activity, we will be promoting the trailer on YouTube as well as on our social media channels. The promotion will also be featured as a tag on all TV ads for games included in the promotion between now and the end of June and will deliver over 1,000 TVRs.

“So we really hope this promotion will be a success in highlighting that there has never been a better time to own a Nintendo 3DS.”

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