Nintendo 2DS drove year-end sales for Nintendo’s 3DS hardware


We were surprised when the Nintendo 2DS was unveiled, but soon Satoru Iwata outlined the company’s hope that it would “further propel the popularity” of their Nintendo 3DS platform overseas.

Positioned as an “entry-level product,” it certainly sounds as if it’s achieving success. In Nintendo’s Third Quarter Financial Results Briefing, Iwata shared how Tomodachi Life sold steadily throughout last year to achieve 3.96 million units, and likened the game’s performance to Animal Crossing: New Leaf. Sales in France alone even surpassed those in the US, but, more significantly, it spurred Nintendo 2DS sales.

“Actually, Tomodachi Life and a pink Nintendo 2DS succeeded in attracting young female European consumers to the platform in the year-end sales season,” Iwata shared.

“With the help of the hit Tomodachi Life, Nintendo 2DS has made its mark as an entry model in Europe, constituting nearly half of the sales of Nintendo 3DS hardware in the year-end sales season.”

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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