Nintendo: 2013 “really is the year of 3DS”


2013 has brought great strength for the Nintendo 3DS, according to Nintendo UK.

With an exuberant software line-up, which has already seen Luigi’s Mansion 2 and Fire Emblem: Awakening release at market, the company hope that the arrival of Animal Crossing: New Leaf, Pokémon X and Y, and a successor to The Legend of Zelda: A Link to the Past will see Nintendo DS owners upgrade.

“Our aim is obviously to upgrade as many DS owners as possible and with our strongest ever software line up and with games which appeal to all of our different audiences, this year really is the year of 3DS,” Nintendo UK’s marketing director Shelly Pearce explained to MCV.

… and there we were, thinking that it was the Year of Luigi?

She continues, “3DS has really come into its own over the last two years. The 2013 software line-up is the strongest we’ve ever had and combined with a diverse back-catalogue that includes both Nintendo favourites like Mario, Professor Layton and Zelda as well as titles like Kid Icarus and Heroes of Ruin or New Style Boutique, there really is something for everyone.”

Discussing marketing plans to support retail releases this year, product manager Roger Langford adds: “You can expect to see extensive sampling, heavy weight TV campaigns, significant online activity and a focus on building communities via social media and events.”

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