Ngmoco: Nintendo still have “killer franchises”

Nintendo have “killer franchises,” but still needs to ensure that consumers diversify away from them.

Such comments come from Ngmoco CEO Neil Young, discussing the Japanese company with Gamasutra at a developer showcase.

“I think that Apple has done a number on Sony, and Apple and Android are now doing a number on Nintendo, Young explained.

“What they’re really doing is defeating the Nintendo hardware machine, and so in that regard maybe we’re competitive, but man, they’ve got some killer franchises. You wouldn’t want to go up against Zelda and Mario and Pokemon and Kirby every day of the week.”

With consistently high prices for their software, Young worries that the company will see decreasing returns for Nintendo 3DS.

He discussed, “[In] the ecosystem that they’ve created, it’s just really difficult to justify spending 30 dollars on a game that is anything other than a Mario, a Zelda, a Pokemon. I think that ultimately their ecosystem starts to fall apart.”

Given such strong first-party franchises, Young explained he is “actually quite happy for them to stay in their little custom handheld gaming space. I think it’s very difficult to imagine them breaking away from that.”

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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