New Nintendo 3DS XL sold 40 percent above Nintendo’s expectation at launch


Nintendo of America has shared that sales of the New Nintendo 3DS XL had exceeded their expectation by more than 40 percent when the hardware revision launched earlier in the year.

Nintendo of America’s executive vice president of sales and marketing Scott Moffitt shared that such an achievement was made even when they “were short on product,” with sales surpassing more than 500,000 units in the months that followed launch.

“We were short on product when we first launched the [New Nintendo 3DS XL],” Moffitt explained to Examiner. “It was selling 40 percent above what we were forecasting and expecting. All we’ve shared in regards to numbers of the system is that we’ve sold half a million units in the first couple of months.”

Moffitt added that the success surrounding the Nintendo 3DS family of systems has been spurred by having several models at different price points.

“We’ve got a range of hardware at different price points that allow a variety of gamers to play the content at a price point they can afford,” he shared. “Its accessibility has really been part of the magic.”

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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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