My Nintendo To Start With Points-Based Rewards Program
Nintendo president Tatsumi Kimishima has shared more details about the new My Nintendo membership service in the company’s third-quarter financial results briefing.
The Club Nintendo replacement will launch in March, its arrival coinciding with Miitomo. At the start it will be “a points-based rewards program,” which will “serve as a bridge” between Wii U, Nintendo 3DS and smart devices.
Users can earn Platinum and Gold Points, which can be exchanged for digital content or discount coupons for the Nintendo eShop respectively.
“My Nintendo at the formal launch will start as a points-based rewards program, which can be used both on dedicated game systems and smart devices,” Kimishima shared with investors.
“My Nintendo will be a brand new and unique service from Nintendo, which has been deploying its business on dedicated game systems and will now expand its business to include apps for smart devices. My Nintendo will serve as a bridge between Nintendo experiences on both dedicated systems and smart devices.
“For the new rewards program, we are preparing two types of points. We will offer Platinum Points when consumers play smart device apps, when they log onto Nintendo eShop or when they meet certain conditions. We will offer Gold Points for digital purchases of Wii U and Nintendo 3DS games.
“In the case of the previous Club Nintendo, we offered points, or ‘coins,’ as a result of our members’ purchasing and registering our products. For My Nintendo, the points are gained by members not only as the result of their digital purchases but also as the result of their activities, such as playing games and apps, and interacting with information from Nintendo.
“You can exchange your Platinum Points for a range of digital content which will be considered valuable by consumers. As for Wii U and Nintendo 3DS, you will not receive points as a result of playing the digital games, but you can earn them by logging onto Nintendo eShop.
“Gold Points can be exchanged for discount coupons to purchase digital software for Wii U or Nintendo 3DS. By offering the two different types of points, Platinum and Gold, we will provide our consumers with two forms of value, ‘fun’ and ‘good deals.’
“My Nintendo will officially begin with the points reward program, and we will expand services in the future, further enriching the overall entertainment experiences Nintendo will offer its fans.”