My Nintendo membership service to replace Club Nintendo in March 2016

After Club Nintendo’s discontinuation worldwide, Nintendo has today announced the new membership service that is to replace it.

My Nintendo will launch in March 2016 alongside Miitomo, their first mobile title, and is described by president Tatsumi Kimishima as “a bridge between dedicated game systems and smart devices.”

It will be accompanied by a new account system, simply named ‘Nintendo Account.’ With this, Nintendo has aimed to make it easy for users to create a new account, with users also able to log in with any existing Nintendo Network ID, Facebook, Twitter, or Google account.

This will be “the basis” of the My Nintendo service, through which users can purchase Wii U and Nintendo 3DS games that will be automatically downloaded to your Wii U or Nintendo 3DS. Nintendo will also “send notices and gifts” related to what you are playing, an example given that those playing Mario Kart 8 may be informed about add-on content or you may have the chance to buy a game at discount as a present on your birthday.

A new point program will work across Wii U, Nintendo 3DS and smart devices, rewarding players with points by purchasing and playing games. These can then be used to purchase software, digital add-on content, merchandise or discount coupons.

Nintendo are looking to help you connect with other players, encouraging you to establish “Friend” relationships. This will require yourself and another player to consent to adding one another, but will carry across Wii U, Nintendo 3DS and smart devices once again.

As for the future, Nintendo want the My Nintendo membership service to have benefits at theme parks, cinemas and retailers, and are also looking to allow players to store game save data in a cloud system.

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