Nintendo has announced that it will release the My Mario product collection across the United States and Europe next month.
Having launched in Japan back in August 2025, My Mario is a collection of products, games and experiences that have looked to “offer fun ways for young children, parents and caregivers to explore, imagine and play side-by-side with characters from the Mushroom Kingdom like Mario, Luigi, Princess Peach and Yoshi.”
Developed in partnership with partners such as TOMY and Simba, each item has been “thoughtfully designed to be a child’s introduction to the creative fun of playing alongside Mario and friends.”
The first products will be made available from 19 February 2026 at Nintendo New York and Nintendo San Francisco in the United States, and through the My Nintendo Store for Europe. You can also expect to see My Mario products arriving at participating retail stores in the United States from Spring, which “will continue to expand throughout the year.” That will happen “later in the year” for Europe.
The My Mario series of products that will be available in Europe from February 19th are:
- Two wooden block sets featuring Mario and well-known items from the Super Mario series: a 3-piece Mario Wood Block Set and a 30-piece Mario & Friends Wood Block Set.
- A free Hello, Mario! app for smart devices and Nintendo Switch that lets children, parents and caregivers intuitively and playfully interact with Mario – available on Apple App Store and Google Play on 19 February 2026, and as a free download on Nintendo Switch (also playable on Nintendo Switch 2) via Nintendo eShop on 19 February 2026.
- A My Mario stop-motion animation series – called “It’s Me, Mario!”
- Soft toys by Simba that include fun rattles and a cuddly Mario plush.
Those My Mario products that will come out in the near future are:
- A collection of apparel for infants and toddlers.
- TOMY Toomies My Mario collection that will power up bathtime with bath toys and water squirters inspired by iconic characters from the Super Mario franchise.
- An interactive Hello, Mario! board book.
