Miyamoto discusses Nintendo’s desire to avoid a “high-end tech spec race”


Shigeru Miyamoto has reiterated Nintendo’s continued pursuit to create “novel technology” that can be offered “at a price that everybody can afford,” although lamented that they hadn’t achieved that with Wii U.

Nintendo wish to avoid the “high-end tech spec race” which, already seen with PlayStation 4 and Xbox One, has resulted in Sony and Microsoft competing to reduce their “expensive tech specs to the lowest price.”

That race to claim the largest installed base came easily with Wii, and it is PlayStation 4 that is leading the charge this generation.

“So unfortunately with our latest system, the Wii U, the price point was one that ended up getting a little higher than we wanted,” Miyamoto admitted in an interview with NPR. “But what we are always striving to do is to find a way to take novel technology that we can take and offer it to people at a price that everybody can afford.”

He continued, “And in addition to that, rather than going after the high-end tech spec race and trying to create the most powerful console, really what we want to do is try to find a console that has the best balance of features with the best interface that anyone can use.

“And the reason for that is that, number one, we like to do things that are unique and different from other companies, but we also don’t want to just end up in a race to have the highest-tech specs in a competition to try to find how we get these expensive tech specs to the lowest price of the other systems.

And so there’s different ways that we can approach it, and sometimes we look at it just from the sense of offering a system that consumes less power and makes less noise and generates less heat, or sometimes we may look at the size of the media and the size of the system and where it fits within the home.

“But really what’s most important to us is, how do we create a system that is both unique and affordable so that everyone can afford it and everyone can enjoy it.”

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