Microsoft: Xbox 360’s first-party software “superior” to competitors
It isn’t unusual to find a company executive blindly professing their superiority over their competitors, but Dennis Durkin, Chief Financial Officer for Xbox, has gone above and beyond – citing that Xbox 360’s first-party software is vastly superior to that offered by Nintendo and Sony.
Having been posed a suggestion that Microsoft may need to invest more in their first-party studios to be able to compete, Durkin responded with his belief that they were already surpassing their competitors.
“I would ask you to go and look at some of your data, just to compare first party performance over the course of this lifecycle, because I think our first party performance in terms of quality bars and units per title this shift has been superior to our competition’s,” Durkin explained.
“You can’t dispute titles like Forza, which has consistently come out on a repeated cadence and sold multi-million units. You can’t dispute things like Fable, which again, on a very consistent pace, has come out and sold two and three million units a pop.
“And now new titles, like Kinect Sports, which has come out and sold over three million units. So we are, not only building existing IP and incubating around titles like Halo and others, but really building new IP in new areas. And that’s going to be core to us… to build those experiences and monetise those.”
[Thanks, Industry Gamers]