Mario Kart 8 TV adverts showcase competitive fun

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Nintendo already declared that they would be placing plenty of marketing weight behind the arrival of Mario Kart 8, and that intent is already shifting firmly into gear.

Whereas North American adverts have emphasised humour through Item tests, UK advertising instead seeks to draw out your competitive side whether playing against family or friends. There’s some rather swanky anti-gravity couches involved, whilst the new Super Horn and Piranha Plant items are also referenced.

Mario Kart 8 releases for Wii U across Europe and North America on May 30th.



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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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