Mario Kart 8 TV adverts showcase competitive fun
Nintendo already declared that they would be placing plenty of marketing weight behind the arrival of Mario Kart 8, and that intent is already shifting firmly into gear.
Whereas North American adverts have emphasised humour through Item tests, UK advertising instead seeks to draw out your competitive side whether playing against family or friends. There’s some rather swanky anti-gravity couches involved, whilst the new Super Horn and Piranha Plant items are also referenced.
Mario Kart 8 releases for Wii U across Europe and North America on May 30th.