Machamp has become the first Pokémon to score a high-profile modelling contract, having officially been confirmed as the face of this year’s hottest underwear campaign, MaChamps.
With the campaign already breaking records, it has been inspired by the Superpower Pokémon’s own markings and the essence of nature, aiming “to take the concept of undergarments back to basics whilst challenging everything we thought we knew about underwear.”
Seen to be elegant, casual, stylish and functional, MaChamps will showcase something for everyone’s personal taste.
“It is great to see such an inspirational Pokémon like Machamp headlining what some are calling the fashion campaign of our generation,” comments Avril Fürst, the vice president of underwear at The Pokémon Company International.
“We can’t wait to see Machamp slaying the runway across the world at some of this year’s highest-profile fashion events. Machamp truly deserves recognition in the style hall of fame, and this campaign will highlight that incredible talent to a global audience.”
More on the MaChamps campaign will be revealed at key fashion showcases in the coming month!