Leading European subscription service LOVEFiLM have announced that they will no longer support game subscription packages.
Such a move has been made in an effort to concentrate on their “core strength of providing world-class film and TV subscription services.”
“You may have already heard reports about changes to Games rental as part of the LOVEFiLM service,” the company shared in a statement.
“We’re very sorry if any information about service changes reached you by third party or media reports, rather than first coming from us. We strive to communicate directly with our customers before releasing any wider statements concerning your LOVEFiLM service. On this occasion, clearly, we failed – please accept our apologies for this error.”
It continues to read, “We can confirm that Games rental is no longer available as an option for new customers signing up to LOVEFiLM. Nor is it available as an option for existing customers who are looking to change their package.
“We will contact all of our existing customers in the very near future to confirm our Games policy going forward. Again, we apologise for any inconvenience, annoyance or confusion caused by our lack of coherent communication on this matter.”
Those currentlyy subscribed to packages that include games are being notified that these will be automatically changed from 8th August 2013 to an equivalent, reduced package at lower pricing to account for such loss of service.