Los Angeles will play host to the Electronic Entertainment Expo (E3) until 2015, the Entertainment Software Association (ESA) have confirmed.
Next year’s event has also been dated, set to take place between June 11th – 13th 2013, and will be held at the Los Angeles Convention Center, L.A. LIVE and additional venues.
“We are proud to partner with Los Angeles for another three years,” stated Michael Gallagher, CEO of the ESA. “The City serves as a strong backdrop for the video game industry’s biggest announcements and we look forward to remaining in LA.
“Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG.”
This year, E3 2012 saw 45,700 attendees comprised of industry professionals, investor analysts, journalists and retailers from across 103 countries, generating $40 million in revenue.
“The City of Los Angeles is thrilled to welcome E3 back for another three years,” added Los Angeles Mayor Antonio Villaraigosa. “My office was committed to doing whatever it took to keep the largest annual conference that the City hosts here for another three years.
“I personally joined in the negotiations, and we worked with all parties to ensure the needs of E3 would be met. The City is grateful the Entertainment Software Association continues to view LA, the entertainment capital of the world, as the ideal location for the world’s premiere video game convention.”