Lanning: Oddworld: New ‘n’ Tasty a chance “to get to work on Nintendo”
Oddworld Inhabitants co-founder Lorne Lanning sees plenty of potential in bringing Oddworld: New ‘n’ Tasty to Wii U, reasoning that the even with the console’s smaller installed base their are enough passionate players for them to attract.
If anything he looks to enjoy the opportunity of spreading the brand “as widely as possible”, at last bringing the franchise to Nintendo’s systems.
“We’re self-publishing. With Sony that’s a breeze. With Steam it’s a breeze. With Microsoft it’s not a breeze. With Nintendo, something’s going to happen there shortly. Even on the Wii U, though, how many people did buy it?” Lanning discussed with VentureBeat at this year’s Game Developers Conference.
He continued, “It’s kind of how we looked at Vita in the Christmas of 2012. We did Stranger HD on Vita, and the publishers were kind of snubbing Vita at the time, because there wasn’t enough installed base to move their dial. We said, yeah, but that small base is pretty passionate. They invested and they want good experiences that are designed to maximise that control scheme. Why don’t we spend a little more time and attention – because we’re small and we can – and a result we took number two in the U.S. and number one in Europe that Christmas on Vita”.
Whilst Lanning admits that they were still unable to attract millions of sales on Vita, it still granted the chance to draw on “a pool of users” which they are now looking to replicate on Wii U.
“That’s not selling millions of units, but the way we’re looking at it, it gets us into a pool of users on a specific device, of which so far we’ve had zero on Nintendo”, he reasoned. “We’ve had zero brand visibility on Nintendo since day one. We never built for Nintendo. Today, we’re looking at it and we say, ‘We’ll get over to Wii U’. As a business model it might not completely make sense, but we want to get to work on Nintendo, get to self-publishing on Nintendo. Everything’s a new store. Everything’s more shelf space. We’re trying to get the brand across that as widely as possible”.