John Lewis: Our Nintendo shop “was a hit”

John Lewis have stated that The Nintendo Shop launched late last year at their flagship Oxford Street store “was a hit”.

Having outperformed the company’s other video games departments, this could see the department store specialist roll out similar initiatives to boost retail performance and presence within the category.

“The Nintendo shop was a hit”, commented John Lewis’ games buyer Robert Hennessy. “We are now assessing how we take this forward.

“The big challenge for retailers of gaming is profitability”, he added. “There have been some eye watering discounts offered and these have led to very slim margins. I hope that this is not the case for the rest of 2012”.

[Thanks MCV]

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.