Iwata: Wii U pricing isn’t an issue, it’s the lack of software


ASDA are no longer stocking it in-store, are still willing to back it, but it isn’t a Wii U price cut that is needed. Just more software.

Nintendo’s global president Satoru Iwata has rejected claims that their latest console must be priced cheaper to attract more consumer attention, suggesting that it is a lack of software that will garner the necessary interest.

“If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the Basic and Premium versions of the Wii U,” Iwata explained to CVG.

“The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there.”

Nintendo’s first-quarter financial results revealed that only 160,000 consoles were sold between April and July, which drew criticism from retails for a price cut. Though Iwata believes that key game releases will prove far more effective, something seen with the resurgence of their Nintendo 3DS.

“I understand that the real issue is the lack of software, and the only solution is to provide the mass-market with a number of quality software titles.”

Written by
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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