Iwata: Wii U price cut “is not an option”


Seemingly in response to those calling for them to cut the price, Nintendo president Satoru Iwata has stated that it is simply “not an option” for them to take.

The company will instead look to “enrich the value of the Wii U GamePad,” tasking Shigeru Miyamoto and the software development department with conjuring up experiences that are only made possible by using the controller.

“As a platform in its second year, Wii U is currently in a very difficult position. I would like to begin with what we are going to do with Wii U,” Iwata explained.

“Obviously, under the current situation where the company has to report an operating loss, simply executing a price reduction as a way to defuse the situation is not an option. In the short-term, Nintendo will focus on thoroughly enriching the value of the most significant feature of Wii U, the Wii U GamePad.”

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