Nintendo’s Global president, Satoru Iwata, has commented that the Wii U isn’t aimed as a step towards competing with Apple and tablet makers.
More so, he sees that consumer familiarity with tablets will have a positive impact on being able to explain what Nintendo’s new console can do.
“Rather than consider these tablet makers as competition, we can take it as an advantage,” Iwata explained. “When Nintendo decided to adopt the second screen on the new controller, it was before society started talking about tablets, with the launch of the iPad. Now we have an easier time trying to explain what the new console can do, since people are already familiar with tablets.”