Calls for Nintendo to release their games on smartphones to increase their revenue streams have been deafening, especially with the Wii U not seizing the worldwide sales momentum that the company had hoped for.
Although global president Satoru Iwata remains steadfast, stating that their recover is “not as simple as enabling Mario to move on a smartphone,” a solution that is seen to help Nintendo in the short-term but may inadvertently damage their business, which solely relies on gaming, in the long-term.
“We are thinking about a new business structure,” Iwata reportedly revealed at a press conference last week. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”
Nintendo of America president Reggie Fils-Aime recently discussed how the company was looking toward delivering marketing experiences to smartphones, to more broadly advocate their software.
In discussing the Wii U, Iwata later continued: “We cannot continue a business without winning. We must take a skeptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.”